Let’s save 600 lives – Campaign Photography

We have done a casting and wanted to involve popular and at the same time credible people, who are celebrities and making smart decisions while driving their cars, presenting only the solutions proposed, thus reinforcing the positive value of the campaign. We created situations that can often occur in everyday life. In addition, we have taken inspiration from events that happened to our public figures. This way the viewers can identify with the photos more easily. It was important to choose a matching message for each of our characters.

For example, Balázs Baji – track and field athlete, World bronze medalist at the World Championships and silver medalist at the European Championships. He embodies speed and agility and brought his dog, not surprisingly a greyhound. They had a great connection and made a superb pair in front of the camera. Zoltán Szujó, the pinnacle of motorsport in Hungary, who encourages the use of seat belts in the campaign. Or, Gábor Gönczi, famous TV presenter, who in our series represents the rules of motoring etiquette, including politeness.

Since they are well-known and popular in our beautiful country, it was essential to make sure that all of them are recognizable in the pictures and that their facial expressions convey genuine thoughts, which is the key in making messages authentic. In addition to the images, we also produced videos where the characters tell their own stories.

The photo shoot was preceded by a multi-layered preparation phase, according to a precisely planned schedule. The shoot lasted a full day on a motorbike training track (which is also a go-kart track) sponsored by Honda. Due to winter, we arrived at 7 AM to make the most of all the daytime light. We picked a cloudy day so we could shoot with diffused, natural light, supplemented with our own lights when needed. We worked closely together an excellent film crew, who shot the interviews in parallel with the photo shoot, which made pre-planning particularly important to ensure the smooth process.

During the shoot, we gave everyone time to relax and feel comfortable on set. Our cast and crew could keep up with the tight schedule and showed immense professionalism. and thanks to their commitment, we got all the pre-planned compositions done. Since the photos appeared straight away on a control-monitory, it allowed us to consult with the client meanwhile, and also the celebrities could also see themselves immediately. At the end of the photo shoot, we organized a team-building go-kart competition, which was the cherry on top. Zoli Szujó came first, Balázs Baji second and I rolled in third right behind them. 🙂 That was fun!

After consulting with the client we selected together the best portraits, and completed the post-production of the photos within a week – according to the agreed deadline – while the graphic designer edited the frames and captions for the format of the images.

During the process of selection, our will was to include the images that express the personal messages the best way. It also helped to create a coherent set of images in which all cast members can be themselves, as well as fill the campaign with authentic content and highlight simple and practical solutions, that drivers can easily learn to successfully save 600 lives.

For all images and more details on the campaign, please visit:
https://www.facebook.com/600elet

It was a highly rewarding project with great participants.