MyClinic Pécs – Image Photography

Our aim was to stray away from the white-background template often used in the private healthcare sector for portraying doctors. The clinic provided excellent conditions to switch things up, as the interior design and color scheme created by the interior architects follows the MyClinic image in a very subtle and elegant way, which makes the medical portraits not only unique, but they also fit in with the clinic’s uniform appearance.

The portraits have a dual function of presenting the doctors and unobtrusively showing the clinic and its atmosphere at the same time. The environment of the clinic and the professionals together, reinforcing each other, reflect professionalism. Moreover, the composition authentically conveys the doctor’s personality by avoiding clichés and contrived settings often used in the medical field.

The clinic’s management recognized earlier that stock photos are simply not enough to create a successful online and offline presence. Therefore, we also created -in action- pictures that authentically show the different treatments.

After consulting with the manager and the doctors, and based on user reviews on their sites, it is clear that MyClinic Pécs is a patient-centered clinic with high professional standards. We did everything we could in order to reflect this attitude and atmosphere on the pictures.

When it came to post-production, in addition to retouching and color correction, we have optimized the photos for the website, print publications and various social media platforms, so the clinic had ready-to-use photos in just a few days.

A few weeks later the clinic manager was delighted to call and tell us how successful the photos were on Facebook and their website. As a result, we have a long-term agreement to take regular “action” photos and portraits of the new doctors.